Veritas came to us with the challenge of attracting women under 30 to their supermarket. We saw potential in their app and decided to redesign it to address this opportunity. We understood that to connect with this audience, the digital experience had to offer more than just products; it needed to address the common doubts these customers have before making a purchase.
The redesign focused on providing all the relevant information in one place, right before the purchase. Users can explore the nutritional benefits of each product, learn about the origin of the ingredients, and access easy-to-follow recipes, all through bite-sized, engaging stories. This not only facilitates decision-making but also creates an emotional connection by aligning purchases with customers’ values.
By doing so, we broke down the barriers that often hold indecisive customers back, helping them feel more confident and aligned with their choices. The result is a more engaging, informative, and functional app designed to increase shopping frequency among young women.
